摘要
以集群自身建设状况为视角,借助相关理论分析了由山东青岛、广东顺德、江苏慈溪组成的我国家电行业三大产业集群的发展模式和体制,探讨了三大产业集群品牌各具特色的原因,指出品牌发展与地区产业集群息息相关。
At present, there are three household-electric equipments cluster including Qingdao in Shandong province, Shtmde in Guangdong province and Cixi in Zhejiang province, but it was very different on brands quantities and dimensions among them. This paper explores the deep reasons about that from the perspective of industry clusters construction themselves, analyzed the patterns and systems of the three clusters. Pointed out regional brand construction are closely correlated with the industry cluster.
出处
《北京工业大学学报（社会科学版）》
2007年第3期33-36,共4页
Journal of Beijing University of Technology (Social Sciences Edition)
关键词
产业集群
品牌
集群模式
industry cluster
brand
cluster pattern
