动态媒体的编排秩序分析

Layout Design in Dynamic New Medias

在传统的平面设计中,编排设计是专门针对印刷版面中的文本和图像而言的,具有静态的特征。在以动态影像和多媒体为代表的动态媒体中,由于视觉元素在形态、结构和组织上都有着特殊的呈现方式,因而针对这些视觉元素的编排无法完全移植印刷版面的编排经验,需要通过对这类媒体视觉的秩序进行分析和研究,将其特有的形式规律从视觉表象中剥离出来,从而有效地促成这种动态方式的视觉传达。

The terminology layout design refers to the arrangement of the texts and images in traditional typographic design context and features its static nature. While in the dynamic medias, i.e. video, film, web, etc, the visual elements have special characters in their forms, frames and structures. The traditional approach and experience of layout design can not satisfy the new dynamic vi- sual environment; therefore it is necessary to analyze and research the inner orders of the visual elements of these medias, formulating its own rules and creating an effective dynamic visual communication.