基于供应链视角的博客网生态分析

Analysis On Weblog's Zoology From the Perspective of the Supply Chain

本文试图从供应链视角对博客网(博客托管中心,包括综合门户网站的博客频道。以下同)运作生态进行一些基本分析。本文的基本观点与主要内容:1、博客网的存在不是独立的,是在一个供应链上的,是在一个利益多方间形成的供应链关系上的;它的竞争与发展是在众多的类似供应链之间展开的。2、博客网供应链构成及其运动方式分析。3、博客网供应链驱动要素分析。4、博客网竞争战略应该扩展到供应链层面,并取得博客网供应链战略的匹配。

This article attempts to analyze the blog web from the angle of supply chain. The basic contents and the main viewpoints include： 1. Blog-web is contained in a supply chain with various supply chain connections, It competes and develops among many similar chains, 2, Analysis on structure of the Blog web supply chain and its moving mode. 3, Analysis on the Blog web driving factors, 4. Blog web competing strategies should be spread to supply-chain, and matched with the strategies of the web blog supply chain .