基于4P营销理论的大学生就业策略研究

On Employment Tactics of Graduates Based on 4P Theory

大学生就业已经完全市场化,并由过去的“卖方市场”转变成现在的“买方市场”。因此,坚持市场理念,运用市场营销的4P理论指导高校人才培养和大学生就业,即打造具有市场竞争力的“产品”(Product),制定合理的就业“价格”(Price),选择合适的就业“地点”(Place),实施有效的“促销”(Promotion)策略,对于全面提高大学毕业生的就业竞争力有着十分重要的意义。

Employment practice for university graduates has already become market-oriented, and changed from the buyer＇s market to the seller＇s market. Therefore, we should acquire a new market conception; cultivate the college students and supervise the graduates＇ employment practice through 4P Theory. In order to increase the competitive power of employment of graduates, we should create highly competitive products, set up reasonable prices, choose right places, and carry out effective promotion tactics.