论品牌代言人在产品侵权责任中的法律地位

On Legal Status of Brand Spokesperson in the Tort Liability

最近日本SK-Ⅱ化妆品风波不断,并已有消费者就此向法院起诉,要求品牌代言人承担相应法律责任,但目前我国立法对品牌代言人的法律地位并没有明确规定,相关法律责任也难以确认。文章就日本SK-Ⅱ化妆品诉讼一案,主要从四个方面对品牌代言人在产品侵权责任中的法律地位作了分析:一、品牌代言人概念的界定;二、品牌代言人与品牌拥有者之间法律关系的确定;三、品牌代言人法律责任的定位;四、品牌代言人法律地位的确定对我们的启示。

Recently the disturbance of Japanese SK- Ⅱ cosmetics was unceasing, a consumer have taken the brand spokesperson to civil action, and she request the spokesperson of the brand product must undertake corresponding legal liability, but the legal status of the brand spokesperson have not been explicitly stipulated in our legal system, and the related legal liability are also difficult to confirm. In the lawsuit of the Japanese SK- Ⅱ cosmetics , I mainly has made the analysis from four aspects to legal status of brand spokesperson in the tort liability： First, definition of brand spokesperson; Second, detelminafion of legal relationship between brand spokesperson and master of brand; Third, confirmation of brand spokesperson＇ s legal liability; Fourth, our enlightenment In determination of brand spokesman＇s legal status.