泉州城市营销战略定位研究

Research on Marketing Strategy location of Quanzhou City

文章提出泉州城市营销目标是提升泉州城市形象,提升泉州城市价值.并进行大手笔创新,将投资创业策划与旅游策划同步进行,采用产权式公私合作方式帮助城市获得盈利,使泉州成为海峡西岸三大旅游中心城市、全国知名旅游城市和旅游目的地.最后指出泉州城市产品定位:投资创业、旅游类产品;泉州城市市场定位:投资创业、旅游类城市.

The city marketing goals of Quanzhou include promoting its city image and promoting its urban value. In order to become one of the three channel west bank central tourist cities, the national well-known tourist city and the tourist destination, great innovation must be carried out, tourism marketing strategy and investmentlmarketing strategy must be synchronized, the public and private partnership must be used to help tile city to obtain the profit from tourism. The location of Quanzhou city product is to invest in the tourist products, and the location of its city image is the tourist city.