小议文化在会展经济中的魅力

On the Charm of Culture in the Exposition Economy

泰勒在《原始文化中》将文化定义为：文化是包括知识、信仰、艺术、道德、法律、习俗，和任何人作为一名社会成员而获得的能力和习惯在内的复杂整体。从这一定义中我们可以看出文化的范围非常的广泛。我们每个人都生活在文化中，不自觉地运用和创造文化。较长时期以来，就有“文化搭台，经济唱戏”的说法，在本文中笔者暂且不讨论这一说法的错与对。但是，文化对经济的发展有着推动作用。尤其是在文化产业中的作用更是有目共睹。

This article expounds on the definition of culture and exposition economy and culture. It analyzes the exposition culture in German and China-ASEAN Expo and proposes four suggestions in developing exposition culture. The suggestions are as following： the first is to improve the culture taste of the exposition participants; the second is to expand and deepen the exposition＇s information, knowledge and essential concept; the third is to establish the market exposition culture system and the forth is to establish effective controlling system of the exposition culture.