摘要
对于电视台而言,品牌意识作为一种经营管理思想,贯穿在方方面面,文章从立台之本——电视新闻栏目入手,浅谈新闻栏目品牌的形成原因和如何打造新闻栏目品牌。
The brand sense is a kind of management and administration idea and it runs through every side of the TV program, Starting with the base of TV station -- the program of sending official communication, this paper discusses the reasons why news program comes into being and how to develop new program brand .
出处
《科学之友》
2007年第07B期153-154,共2页
Friend of Science Amateurs
关键词
电视
新闻栏目
品牌化
TV, news program, brandization
