摘要
我国少儿期刊出版整体数量与规模稳定;地域分布呈现出媒介分布共有的区域特征,时间流布上关键年份的分界点清晰;门类分布趋于合理,隶属关系分布宽泛;发行与销售市场正在成长,但面临种种改革,有待进一步培育与开发其广告营销力。
It has a good development for contemporary juvenile periodicals in our country. General magnitude and scale develop steadily. Section distributing incarnates a common area characteristic of media. In time＇s distributing, dividing line of key years is clear. Genus distributing becomes more rational, while subjection distributing is extensive. The market of issue ＆ distribution is growing; facing so many reformations , juvenile periodical should farther develop its＇ advertisement market power.
出处
《湖南城市学院学报》
2007年第3期66-72,共7页
Journal of Hunan City Univeristy
关键词
少儿期刊
出版规模
整体布局
门类与隶属关系
发行与销售
juvenile periodical
publication scale
general layout
genus and subjection
issue and distribution
