基于行为经济的预期回报与创业决策关联分析

Expected Return and Entrepreneurial Decision:A Perspective of Behavior Economics and Empirical Research

预期回报对决策具有决定性的影响。基于行为经济模型,认为创业决策依赖于预期回报和欲望水平之间的相互作用,并通过计量分析验证了预期回报对创业决策的影响。

Entrepreneurship is an activity that entrepreneurs need to input large resources and take high risk. So the expected return of entrepreneurs will greatly influence their entrepreneurial decision. Based on behavior economics, the entrepreneurial decision depends on the interaction of expected return and aspiration. Finally, an empirical research shows that the expected return has a positive effect on the entrepreneurial decision.