从《武汉晨报》看媒介产品的四重销售模式

Look at Four Sale Patterns of Medium Product from "Wuhan Morning Paper"

通过对《武汉晨报》连续一周(2006.11.27—2006.12.03)的跟踪,并以武汉新闻版、中国新闻版、文娱新闻版、体育新闻版、世界新闻版5个固定版面为研究对象,分析讯息、按摩、宣传、广告各类信息在各个版面所占的比例,验证是否与《武汉晨报》“打造江城第一服务大报”的口号相符。

According to the continual week-long track of ＂Wuhan Morning Paper＂, the Wuhan news section, the Chinese news section, the culture and entertainment news section, the sporting news section and the world news section five nationally established page layouts is taken as the object of study.By the analysis of the occupied proportion of the information, the massage, the propaganda, the advertisement in each page layout, confirmed it whether match the slogan-＂makes the first ministrant full-sized newspaper＂ of ＂Wuhan Morning Paper＂.