中国传媒产业发展的几点认识和思考

Some Reflections On The Media Industrial Development Of China

传媒产业作为潜力巨大、前景诱人的朝阳产业,正在迅速崛起。在我国传媒产业的发展中,充分认识传媒产业与其它产业、经济价值与社会价值、传播者与受众以及规模与效益等关系,是理论与实践并重的课题。在加强我国传媒产业发展过程中,需要着力解决目前存在的观念滞后、体制不活、人才短缺等几个方面的问题。

The media industry, as a newly born industry with great developing potential,is increasingly growing. In the course of the development of the Chinese media industry, we should properly deal with the relationship of media industry to other industry, the relationship of economic value to social value, the relationship of disseminator to receiver and the relationship of scale to profit. In order to promote the healthy and fast development of our mass media industry,what is critical is to solve such problems as lagging views, inflexible systems, lack of intellectuals and the like.