基于“体验经济”理念的泉州旅游业发展战略

Quanzhou's tourism industry development strategy based on experience economy idea

体验经济时代的来临赋予了旅游业新的内涵和机遇,也带来了挑战。对于旅游资源丰富的泉州,应把握这一发展机遇,积极应对挑战,通过参与战略、保障战略和人性战略等来满足体验经济时代游客对旅游的更高的要求,促进旅游业的快速发展。

The coming of experience economy gives both new meaning and opportunities and challenge to tourist industry, As for Quanzhou with rich tourism resources, the higher demand of tourists for the tourism should he met at the time of experience economy by grasping this opportunity, actively answering the challenge, using participation strategy, guaranteeing strategy, humanity strategy and so on to promote rapid development of the tourism industry,