从爱马仕解读品牌的营销之道

Interpret the Marketing Strategy of World-famous Brands from the Experience of Hermes

服饰品牌发展到今天,已经不再是单纯的需求买卖关系。而进行服饰品牌的经营也不再是简单的生产→销售。随着品牌化经营的发展,品牌经营已经由传统经营方式向现代经营方式转变。

Today, fashion brand no longer merely stands for the relation between supply and demand and the operation of a brand is no longer as simple as a process from production to sale. With the development of brand-based operation, brand operation has changed from traditional operation mode into modem operation mode.