青浦旅游的社会分析

A Sociological Analysis of Tourism in Qingpu

上海市青浦区旅游市场的定位是:立足上海地区,拓展江浙两省,辐射全国各地,延伸国外市场。在此基础上,用SWOT方法,对青浦旅游产业发展的优势、劣势、机会、威胁诸要素进行综合评估,从而对青浦旅游发展的战略选择及途径作出判断,提出了要搭建好三个平台,即古文化平台、水文化平台和服务平台。其指向性目标是找准市场、提升功能、形成特色、确立优势,使青浦成为有较高知名度的亚太地区重要的旅游度假胜地。

Tourist industry is playing more and more important role in promoting the development of regional economy. And Qingpu District in Shanghai, due to its richer resources of ecology and humanities, lays a good basis for the development of tourism. This essay, by using the theories and methods of sociology and economics, analyzes the situation and future of tourist development in Qingpu and puts forward some strategies and enlightenments. First, the author evaluates the objective background of development, and, as far as its influence is concerned, makes a judgment of the tendency. Based on this, he determines the market position and points clearly out the orientation and strategies such as catering to the market, improving the function, forming the characteristic, and determining the advantage. All these directional objects aim at turning Qingpu into a tourist holiday resort well known for Asia-Pacific region.