摘要
本文采用抽样调查的方法对近三年在国内广泛传播并对观众产生一定影响的电视广告进行研究,统计与分析刻板印象在其中的不同表现形式,为电视广告的创作者与传播者,乃至广告管理者提出反思。
This thesis aims to research on the popular TV advertisements which are widely broadcasted and influence the audience to a certain extent in recent three years in China by taking a sampling methodology. Different forms of stereotype in TV advertisements are given a statistical analysis and some reflections are presented for TV advertisement designers, broadcasters,and even supervisors.
出处
《齐齐哈尔大学学报（哲学社会科学版）》
2007年第4期78-82,共5页
Journal of Qiqihar University(Philosophy & Social Science Edition)
关键词
电视广告
人物角色
刻板印象
TV advertisement
character role
stereotype
