编辑团队形象的特点及其策划

The Characteristics of the Editing Team Image and its Planning

编辑团队形象是受众对编辑团队的形象特征所持的整体看法和综合评价。良好的编辑团队形象是一种无形财富,其构建过程必须遵循一定的原则和理念进行整体策划,使编辑团队得到优惠政策的倾斜和社会公众的支持,从而在优越的环境与和谐的氛围中拓展可持续发展空间。

Editing team image is a general opinion and comprehensive appraisal of receivers on the characteristics of the editing team image. Better editing team image is a kind of intangible wealth and its formation should be based on certain principles and ideas. Inclination of preferential policies and support of public will make the editing team expend sustainable development in superior environ-ment and harmonious atmosphere.