城市国际旅游环境竞争力测评与提升策略

The Comprehensive Measure and Developing Methods of Environmental Competitive Power of Urban International Tourism

本文选取24个竞争力指标,建立一个多层次的国际旅游环境竞争力评价指标体系,它包括:自然与人工环境体系、交通与区位环境体系、社会与开放环境体系和经济与管理环境体系,形成了国际旅游业发展与竞争的环境指标系统。本文以中国具有代表性的10个热点旅游城市为例,运用相关指标数据对各个城市的旅游环境竞争力指标进行量化分析,测评综合国际旅游环境竞争力,并指出:北京、深圳、上海、广州竞争力最强,苏州、厦门、杭州、南京属于第二层次,西安与昆明的国际旅游环境有待进一步提高。在比较分析优势和劣势的基础上,提出了提升国际旅游环境竞争力的措施。

Considering the complexity of international tourism developing environment, the high relevance and integrity of tourism industry, 24 competence indicators are selected systematically and a multi - level indicator system is established in the article, which includes natural and artificial environment subsystem, communicational and locational environment subsystem, social and opening environmental subsystem and economic and managing environmental subsystem. The four subsystems make up of an environmental assessment indicator system of international tourism competence. This paper mainly discusses 10 typical hot tourist cities and collects related statistical data to measure their environmental competitive power of international tourism. The final measuring result shows that Beijing, Shenzhen, Shanghai and Guangzhou are in a highly competitive position, Suzhou, Xiamen, Hangzhou and Nanjing belong to the second level, Xi＇an and Kunming are less competitive and to be improved and strengthened greatly. Based on analysis and comparing of their advantages and inferior positions, the paper gives some advices on how to improve city tourist environment and strengthen the competitiveness power, which includes scientific integrating and systematic improving of inner and outer circumstances, promoting information capability of tourism, raising cognition level and improving soft climate and so on.