电力企业的品牌塑造研究

The Analysis on Brand-Building of Electric Power Enterprises

企业品牌是现代科学管理理论与深层次的文化理论相交叉、交流、渗透的结果。作为企业核心竞争力体现的企业品牌在电力企业发展中具有重要作用。本文首先从品牌内涵入手,然后分析了企业品牌对电力企业发展的重要作用,并为电力企业建立和发展其品牌文化提供建议。

The enterprise brand is the results of crossing, communicating, penetrating between the modem science management theories and deep cultural theories. The brand of an enterprise, as the core competition power, plays an important role in the development of the electric power enterprise. This article begins with the definition of a brand, then analyses the important functions of the enterprise brand for an electric power enterprise, and provides some available advices for the building of an electric power enterprise and the development of brand culture.