试论品牌化频道的定位与建设

On the Orientation and Construction of Brand Channel

频道品牌化是对当前电视数字化的一种应对策略,也是电视传媒服务受众、占领市场的需要。频道品牌化的过程也就是被受众深度认同的过程,在这一过程中,要认真把握频道定位、节目及栏目设计、频道包装等环节。

As a coping strategy for the current digitalized TV, a brand channel has also become a necessity for the TV media to serve the public and occupy the market. The process to become brand-oriented is also a process to be approved by the public, so serious attention should be paid to the orientation of the channel and the design of programs and columns.