摘要
拉斯维加斯正打造城市品牌:从“博彩”目的地,到娱乐休闲目的地。举办有影响力的大型活动、专业活动,成为拉市发展城市品牌的一项重要内容,也使拉市在诸多排名榜中持续保持领先地位。
The City of Las Vegas is working on the city branding, from a gaming destination to an entertainment destination. Hosting the impactive events and special shows is essential to the development of the city brand, additionally which enables the Las Vegas keep in the top ones among the winning brand surveys.
出处
《国际商业技术》
2007年第4期22-23,共2页
International Business & Technology