摘要
介绍了北京资和信集团作为北京2008年奥运会特许商品零售商，如何抓住商机，赢得“第四资本”，获得成功的经验。
As the franchisee of the products of the Beijing 2008 Olympic Games, Beijing Property ＆ Credit Group seized the business opportunity, approaching to the 4th capital and success.
出处
《国际商业技术》
2007年第4期38-40,共3页
International Business & Technology
关键词
北京资和信集团
奥运商机
第四资本
特许经营
Beijing Property ＆ Credit Group, the business opportunity from the Olympic Games, the 4th capital, franchised operation
