期刊文献+

管理教育中的案例中心建设

Establishment of case centers in Management Education
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摘要 案例教学是管理教学中一种不可替代的重要教学方法。我国一些重点院校由于没有自己的案例中心或案例中心建设不标准和不规范,已经成为制约管理案例教学一个主要因素。本文论述了一个规范化的案例中心建设所涉及的"案例库及其网络建设"和"多媒体案例分析教室"两大方面。分别给出了其相应的设施与功能。 Among the irreplaceable teaching methods in management education, the case study is an extremely important one. Both the lack of case centers and the incompleteness and inappropriateness of such case centers in some key universities in China have become a major factor inhibiting the improvement of management education. This paper describes the two major aspects involved in the establishment of a proper case center, including the building of a case pool as well as network and the designing of a multi-media classroom for case studying. The paper further details the facilities and equipments needed for that purpose.
作者 朱丹虹
出处 《上海管理科学》 2007年第3期69-70,共2页 Shanghai Management Science
关键词 案例教学 案例库 案例分析多媒体教室 case method, case pool, multi-media classroom for case studying
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参考文献4

  • 1[1]Ginter,Peter M.(1990):Case in Strategic Management and Business Policy,Prentice Hall.
  • 2[2]Johhston(2000):Case in Operations Management,Financial Time Management London.Lynn Jr.
  • 3[3]Laurence E.(1999):Teaching and Learning with Cases:A Guidebook,Chatham House Publishers of Seven Bridges Press,LLC.
  • 4[4]Pearce,John A.(1995):An Industry Approach to Case in Strategic Management,IRWIN.Marketplace,Instructor's Guide,Gulf Publishing Company.

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