论商标权的原始取得

On Original Acquisition of Trademark Right

就商标权原始取得而言,商标注册和使用都具有重要意义。绝对的使用取得模式符合商标权的产生机理,但有违效率原则;纯粹的注册制度满足效率上的要求,却可能导致注册权利与市场实际相脱节,并引发商标抢注。只有兼顾注册与使用效力的商标确权制度才能确保效率与公正,这也正是各国商标法孜孜以求的目标。就此而言,我国商标法应在完善商标注册制度的同时,进一步强化对未注册商标的保护。

As to the original acquisition of trademark right,either registration or commercial use plays an important role.Absolute 'use' model is in accordance with trademarks' operational mechanism in the market,but it goes against efficiency principle.On the other hand,although the pure 'registration' principle meets the demand in efficiency,it may result in registered right's divorcing from the reality and even lead to squatting.Therefore,only a system integrating registration and commercial use could ensure both efficiency and justice,which is the goal trademark law of either model assiduously seeks.As far as it concerns,China should strengthen the protection of unregistered trademarks as well as improving the registration system.