现代奥林匹克运动商业化的成因与隐忧

The Causes and the Relevant Paradox of the Commercialization of Modern Olympics

采用文献资料法分析了现代奥林匹克运动商业化的成因。与此同时,现代奥林匹克运动商业化,导致奥林匹克运动的“真义”弱化、组织机构及运行机制发生危机以及体育道德观的偏移。而研究表明科学把握商业化对奥林匹克运动的均衡度,使之合理配置与融合将是未来奥林匹克运动发展的必然趋势。

The writer of this paper carries out detailed analyses into the causes of the commercialization of modem Olympics by employing the method of documentation. The analyses demonstrate that the commercialization of modem Olympic Games has resulted in the weakening of the original sense of the games, the crises of the functions of the organizations and the loss of sports morals. Therefore, it is an inevitable tendency to identify the extent of commercialization to establish a rational allocation of the resources for the future Olympic Games.