江苏省高校大学生体育消费结构水平研究

Study on Structure Level of the Sports Consumption of University Students in Jiangsu

采用文献资料、问卷调查、数理统计等方法对江苏省高校学生体育消费结构水平进行了调研。研究表明:江苏省高校学生以实物型体育消费为主(占79.5%),劳务型消费较低(占19.3%),且消费结构偏于一隅。不同性别、不同地域生源、不同专业、不同教育程度、不同运动参与其体育消费水平迥异,这主要与经济、环境、文化、观念、心理定势等因素有关。

The research has investigated the structure level of the consumption on the sporting of the university students in Jiangsu based on documentation, questionnaire and the mathematical statistics. The result showed that the sports consumption of the university students mostly remains with the objects （accounting for 79.5 % ）, low working consumption （accounting for 19.3 % ）, and the structure level of the sports consumption is not balance. The structure level of the sports consumption is different in the gender, geography, the professions, educational levels and the different sporting items. The difference mainly came from the economy, the environment, the culture, the thought, the patterns and some psychological factors.