《华尔街日报》信息聚合服务成功实践分析

"RSS 聚合新闻服务"的出现,使得网络传播进入了一个新局面,新闻网站在面临严峻挑战的同时也迎来了再发展的良好契机。本文将从实行信息产品的聚合策略的原因,互联网和数字化对信息产品的聚合有何影响,美国《华尔街日报》RSS 聚合新闻服务的启示等几方面综合分析,针对我国新闻网站现状提出利用 RSS 技术推动其自身发展的借鉴方案,并对聚合新闻服务能否在我国成功复制进行理性的分析。

With the appearance of ＂RSS polymerization news service ＂,the network dissemination entered new ball game, the news website will faced the stern challenge ,and at the same time a good turning point will developed again. This article will make a full analysis from the reason of implementation information product polymerization strategy, what influence the internet and the digitization have made to the information product polymerization, and the enlightenment of US 〈Wall Street Journal〉 RSS polymerization news service. In view of our country news website present situation, we will proposed the model plan to impel its development by using the RSS technology, at last we will make analysis on whether the polymerization news Serves will carry on the rational in our country successfully or not.