客车品牌究竟靠什么打造?

How to Build a Brand in the Coach Business

近几年,我国客车行业对品牌建设的关注度大幅提高,随着市场和我国宏观经济的发展,我国客车销售开始从最初的渠道性行为逐渐向品牌影响性行为靠拢。品牌价值在产品销售中的作用越发明显,成为企业核心竞争力的外在表现。

Within the coach business,Xiamen Golden Dragon has kept a low profile because of less investment in advertising and rare media exposure.Yet,the company has been in the leading position in China＇s coach industry.This article provides you with a full introduction to Xiamen Golden Dragon,including its history,quality of products,services and word-of- mouth reputation,to analyze how the company builts its brand.