摘要
加强导游管理,提高导游服务质量是进一步提升中国旅游业竞争力的关键所在。需要运用利益相关者理论分析目前中国普遍存在的导游管理问题,充分考虑各利益相关者的利益诉求,通过建立完善的导游薪酬和激励机制,引入"银发导游员"塑造全新的导游形象,充分发挥旅游协会的职能,最终实现其利益格局均衡发展。
There are important to improve the competitive ability of our national tourism that strengthening the tour-guide management and improving the quality of tour-guide service. Analyzing the question of management to travel guides which exist universally in our country using the stakeholder theory, considering all their interest demands, establishing a perfect mechanism about tour-guides＇ salary and stimulant, introducing the ＇white-headed guides＇ to shape the new image of the tour guides, and exerting the functions of the tourist association to realize the balanceable development of stakeholder＇s interest.
出处
《经济与管理》
2007年第7期50-54,共5页
Economy and Management
关键词
导游人员
利益相关者
创新管理
tour guides
stakeholder
innovation management
