1Archna Vahie. Private label brand image: its relationship with store image and national brand, international Journal of Retail & Distribution Management, 2006(34): 67-84.
2Jorge Tarzij a.n. Should national brand manufacturers produce private labels? Journal of Modelling in Management, 2007(2): 56--70.
3Kristof De Wulf. Consumer perceptions of store brands versus national brands. Journal of Consumer Marketing. 2005(22): 223-232.
4Ram Herstein. The role of private branding in improving service quality. Managing Service Quality,2006(16): 306 - 319.
5Phililp Kotler, Gary Armstrong.科特勒市场营销教程(第四版)[M]．华夏出版社，2000.
