摘要
广告信息资源在经济、政治、文化等方面发挥着重要作用,但由于广告源追求利益最大化,使得广告源与广告对象之间与生俱来的不对称性加剧了信息的不对称性。本文从广告信息资源传播的要素出发,重点分析广告信息资源在广告源与广告对象之间的不对称现象,并建立优化配置模式,以消解二者之间的不对称影响。
The advertizing info resources in aspects and so on economy, politics, culture are playing the vital role. But since the advertisement source runs after benefit maximize, Feasible advertisement has aggravated between the source and the advertisement marriage partner on originally born-with asymmetry the information asymmetry. This article sets off from the mobile key element of advertisement information resources, key analyzes the asynnnetry of advertisement information resources between advertisement sottrce and advertisement object, and establishes optimized disposition pattern, then dispels affect asymmetrically between the two.
出处
《情报科学》
CSSCI
北大核心
2007年第7期983-986,共4页
Information Science
基金
东北师范大学人文社会科学校内青年基金项目(05QN001)
关键词
广告信息源
信息资源配置
信息不对称
advertizing information resource
information resource disposition
information asymmetry
