《百家讲坛》的“火”与民族文化的传播方式

The Popularity of Platform of Great Masters and the Propagation Modes of Traditional China Culture

《百家讲坛》"火"的原因众说纷纭.究其原因有两个:从传播历史的角度看,现代电视传播方式与原始图示文化相契合;从传统文化特点的角度看,现代电视传播方式与传统文化重具像感悟的特点相契合.

There are lots of opinions about the reasons why the program named Platform of Great Masters becomes so populaar in China. In this article, the author points out the two main reasons： one is from the perspective of propagation history, the perfect conjunction of modern TV propagation mode and primitive graphic culture; the other is from the aspect of the characteristics of tradition China culture, the conjunction of the image perception character of traditional China culture and modern TV propagation mode.