我国白酒业发展趋势

The Spirits Developing Trends of Our Country

近年来,由于酒类市场发展较快,竞争激烈,呈现多元化的发展方向。其中有政府宏观调控结果,亦有市场自发引导。但整体都是向市场规范化、品牌高端化、经营中档化、产品低度化、销售文化渗透等趋势发展。要实现白酒的良性发展,必须宏观与市场相结合,才能构建中国的良性白酒市场。

During recent years,on account of the quick market development and the fierce competition,the pluralistic developing trends have existed, some are the results of the government macrn-adjustment,orters are the original market guidancd.Bgut the whole trend will go to ghe developing trends of the normalization and high profile brand and middle-class management and sale and low degree products and sale cul ture permeating etc.the excellent spirits developmeng,eombining the macroscopic and the market is a must, omly through this method,Chi nese spirits market can be set up in the high profile.