教师旅游消费市场及其实证研究——以佛山市为例

随着教师社会经济地位的提高,教师旅游者正成为极具潜力的旅游消费市场。本文剖析了教师旅游消费市场形成的因素,并以佛山市教师旅游消费市场为例,通过对14所大、中小学和幼儿园教师的调查问卷,分别从不同类型、年龄层次和收入层次等方面对教师旅游消费水平、消费方式和消费结构进行对比分析,并得出教师旅游消费市场的一般特点。

Teacher tourists are becoming extremely potential tourism consumer market along with exaltation of the social economic position of teacher.Taking tourism consumer market of teachers in Foshan city as a case,this paper analyzes formative factors of tourism consumer market of teachers by the inquisition questionnaire to teachers of 14 universities,the primary and junior high schools,infant parks,and carries on the contrast analysis to tourism consumer level,consumer way and consumer structure from difference type age, income and so on. Finally, the paper gets some general characteristics of tourism consumer market of teachers.