摘要
超市购物氛围是影响消费者消费的重要因素之一。本文从中国传统消费观的角度探讨了在其影响下应如何营造超市的购物氛围,以达成促销的目的,并提出了一些实用性的建议。
The supermarket shopping atmosphere is one of the important factors that influences the customer consumption.This text has discussed what shoud the supermarket do for the purpose of reaching the promotion from the aspect of Chinese traditional senece of consumption,and put forward some constructive suggestions.
出处
《特区经济》
北大核心
2007年第6期262-263,共2页
Special Zone Economy
关键词
购物环境
消费观
促销
超市
shopping environment
sense of consumption
promotion
supermarket
