论房地产企业品牌战略实施中的诚信建设

Establishment of credibility in implementation of brand strategy in real estate enterprise

介绍了房地产品牌的含义及战略的必要性,结合目前房地产企业的现状,指出诚信为本是房地产企业实施品牌战略的基石,深入地探讨了品牌战略实施中的诚信建设,以促进房地产企业品牌的发展。

This paper introduces the meaning of real estate brand and the necessity of brand strategy, points out that the foundation stone to implement brand strategy in realty enterprise is taking credibility as the basis, and discusses the establishment of credibility during implementing brand strategy, in order to promote the development of real estate enterprise brand.