摘要
以户外广告的功能为基础,从发展的角度归纳现代户外广告的表现趋向,探讨户外广告的传播特性,确立现代户外广告在广告中的定位.
The expression trends of modern outdoor advertising development is classified based on the function of outdoor advertisement, and the propagating features of modern outdoor advertisement and its positioning in advertisement are discussed.
出处
《西安工程科技学院学报》
2007年第2期194-197,共4页
Journal of Xi an University of Engineering Science and Technology
关键词
户外广告
表现趋向
传播特性
定位
outdoor advertising
expression trends
propagating features
positioning
