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我国银行卡组织市场竞争策略研究——转换成本视角下的博弈分析 被引量:2

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摘要 入世过渡期已经结束,国外银行卡组织将进入我国经营人民币业务,银行卡市场由银联卡组织单独垄断的局面将被打破。在这样的背景下,本文建立了霍特林市场需求模型,从顾客转换成本的视角,运用动态博弈的思想对我国银行卡市场的竞争格局进行了分析,结果表明顾客转换成本的存在是我国银联卡组织的竞争优势之一。
出处 《济南金融》 2007年第7期15-17,共3页 Jinan Finance
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共引文献20

同被引文献15

  • 1陈文君,施继元.信用卡转换成本及其对我国银行卡年费策略的影响[J].金融与经济,2005(4):8-11. 被引量:7
  • 2桑辉,王方华.顾客转换成本研究综述[J].哈尔滨工业大学学报(社会科学版),2006,8(2):102-106. 被引量:16
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