区域可持续发展的品牌经济机制研究

Brand Economic Mechanism for Regional Sustainable Development

在经济全球化和过剩经济条件下,区域可持续发展必须建立在个人与企业持久发展的基础之上。发达国家的发展现实说明,品牌企业具有强大的竞争力,以品牌经济为基础上的区域经济能够有效保障个人与企业的持久发展。随着品牌竞争日益剧烈,品牌的资源配置功能日益突出。目前的可持续发展策略,更多的是从通过收费、税收和排放标准等限制角度进行实施。随着政府从资源配置参与型向资源配置干预型角色转换,要求采取新的可持续发展策略,即发挥企业的积极主动性,发展品牌经济。研究表明,品牌经济具有追求可持续性的内在动机,能够促进物种与环境保护,以及有效就业的稳定增长。实施品牌经济战略,不仅实现当代人的发展,而且更有利于后代人的发展。

Regional sustainable development must be founded on the sustained development of its individuals and enterprises under the circumstance of economic globalization and surplus economy. The development experience of development countries shows that brand enterprises have powerful competitivity, and regional economy supported by brand enterprises can safeguard the sustained development of its individuals and enterprises effectively. The resource allocation function of brands grows sharply with the increasing brand competition. The present sustainable development measures including mainly fee charging, taxes, and emission standard control etc. are lead by governments. With the role shift of government from resource allocation participation to resource allocation adjustment, brand economy strategy is needed to bring the enterprises＇ initiative into full play in sustainable development of regional economy. The study shows that brand economy have inherent motive to pursue sustainability, for example, to promote the rate species conservation and environment protection, and the steady development of effective employment. Implementing the brand economic strategy can not only achieve the development of the present people, but also make for the development of the future generations.