供给小于需求时的供应链容量分配研究

Research on Supply Chain Capacity Distribution When the Supply is Less Than the Demand

随着计算机网络的日益发展,供应链销售渠道已经从传统的零售形式发展成为零售与网络直销并存的局面。本文针对目前供应链混合销售渠道中容量分配存在的一些问题,基于收益管理的思想,引入市场机制,提出了竞拍协调方式,解决供应商在不知道零售商真实需求信息的情况下,市场需求大于供应商生产能力时的容量分配问题。

With the development of the Internet, distribution channels have changed from the traditional retail to both retail and e-tail . Based on revenue management, this paper gives a auction coordination mechanism to solve the problems in which are capacity distribution of supply chain with mixed distribution channels under unknowing the real demand information of retails while the supply is less than the demand.