试论左联对《北斗》主编丁玲的宣传策略

On the Strategy of the Left League Propagandizing Ding Ling——As the editor in chief of Beidou

20世纪30年代初期,丁玲个性气质中混杂着浓郁的革命/小资的暧昧明星气息使其既能麻痹敌人,亦能吸引左联当时力求争取的两类都市受众——青年学生与市民阶层。因此,左联选择丁玲主编《北斗》,既有丁玲个人主观积极"左转",也出于左联调整斗争策略的需要。从左联重要外围刊物《文艺新闻》周刊对丁玲阶段性宣传策略,不难发现,左联"造星"工程从选材到宣传推广,已具备一整套潜在的生产运作机制。

Considerating Ding Ling＇s vigorous desire for revolution , the Left League selected her as the editor in chief of its official puhlication Beidou, not only in order to adjust its tactic of ＂breaching blockage＂, hut also to construct a full method of producing revolutionary authors. By analyzing the advertising strategy which the Le. ft League reconstructed Ding Ling into a consequential ＂ Lef - Wing＂ figure in 1930＇s, We can probably find out a full set of potient mechanism which the Left League produce its talents from selection to advertisement.