摘要
随着信息网络技术的发展,企业面临的经营环境发生了变化,速度越来越影响市场营销,冲击着传统营销组合方式。整合营销资源,构建信息网络平台,提高反应能力,创造速度优势,这是赢得市场竞争胜利的关键所在。
Along with the development of information network technology, the business environment which the enterprises face have undergone changes that speed more and more affects marketing and has an impact on the traditional marketing combination style. It is a key to triumph in market competition to integrate marketing resources, construct the information network platform, sharpen the reaction capacity and create speed advantages.
出处
《安徽师范大学学报(社会科学版)》
2007年第4期385-389,共5页
Journal of Anhui Normal University(Hum.&Soc.Sci.)
基金
安徽省社科规划项目(ANSKF03-04)
关键词
速度营销
时间竞争
信息技术
营销人才
speed marketing
time Competition
information technology
marketing talents