摘要
区域品牌的发展问题正逐步为理论界所重视。本文结合肉类行业对肉类区域品牌的发展进行了分析研究,通过对北京市场上肉类品牌以及消费者的肉类购买行为进行市场调研,并应用SWOT模型对肉类区域品牌进行了全面分析,针对肉类企业提出了发展区域品牌的策略建议。
Developing problem on place branding is arousing the attention of the theory circle.This paper is on place branding of meat product. Based on the market research on meat brand and consumer＇ s buying behavior in Beijing,this paper illustrates the situation of place branding of meat product with SWOT analysis model,aiming to bring strategies for place branding entrepreneurs.
出处
《肉类研究》
2007年第7期2-6,共5页
Meat Research
