浅谈影视广告审美价值的提高

On Improvement of Aesthetic Value of Film & TV Advertisements

文章提出随着现代社会的发展,人们接触的影视广告越来越多,受众的广告意识日益增强,而对广告的心态也越来越平和。要想在广告信息拥挤的环境中成功抓住观众的注意力,提高影视广告的审美价值就成为一个必然的要求。影视广告制作者必须对广告创意、视觉、语言、情节、配乐等方面的美学化加以考虑,以便从整体上提高广告片的审美价值。

With the development of modern society, people contact with more and more film ＆ TV advertisements, and audience＇s advertisement consciousness is strengthened day by day, though they are more moderate in attitude towards advertisement. It is necessary to enhance the aesthetic value of film ＆ TV advertisementsif you try to catch audience＇s attention in the crowded advertising information environment. The designer should take various aspects into esthetics consideration, such as creativity, vision, language, plot and music, in order to enhance the advertising reel＇s aesthetic value comprehensively.