对现阶段大学生体育价值观和消费特点的研究

The Investigation and Analysis on the Physical Education Values' and Consumption Characteristic of University Students in Present Stage

以查阅文献和问卷调查的方法,对浙江省四所高校不同年级的大学生进行体育价值观的调查。研究发现,不同年级学生的体育价值观存在着一定差异,其中一二年级的大学生呈现出明显的功利价值倾向;三四年级的大学生则表现出对体育游戏娱乐的倾向;所有大学生高度认同体育的健身价值;男、女生的价值观特点有明显差别,女生的价值观倾向较为单一,而男生价值观倾向呈现多元化特点;大学生体育消费特点具有明显的年级特点,随着年级的增加,大学生的体育锻炼意识越来越强,体育健身消费的比例越来越高。

Through the consult to literature and the questionnaire survey method, the investigation to physical education values has been carried on to the different grade students in four universities of Zhejiang province. The research discovers that different grade students＇ physical education values have certain difference, in which the university students in grade one and grade two present obvious utility value tendency and the university students in grade three and grade four then display the tendency to the games of sports and recreations, that almost all university students highly approve the fitness value of physical education, and that the values characteristics of male students＇ and female students＇ have obvious difference, in which female students＇ values tendency is unitary and male students＇ values tendency presents the multiplex characteristic. The research result above has manifested the main condition of university students＇ physical education values in present stage.