基于UML网上书店行销管理系统的分析与设计

An Analysis and Design for e-Book Marketing Management Information System Based on UML

本文主要结合电子商务B2C、C2B、C2C三种类型以强化行销与客户关系管理，以消费者购买决策过程四循环awarenem、compinebargain和service来开发网络书店行销管理信息系统。以UML为建模工具描述网络书店管理信息系统的结构，并提出分析与设计方法。

In our research, we integrate three types of e-Commerce, i.e., B2C （Business to Customer）, C2B （Customer to Business）, and C2C （Customer to Customer）, to strengthen marketing and CRM （customer relationship management）; in addition, we employ four cycles of consumer behaviors （i.e., awareness, compare, bargain and service to develop an e-Book Marketing Management Information System. Our work is based on the UML object-oriented method to describe the architecture and the analysis and design method for e-Book Marketing Management Information Systems.