虚拟营销中企业合作关系对企业绩效的影响实证研究
被引量:1
摘要
本文以重庆市部分企业为对象进行了调查和数据收集,采用因子分析和结构方程模型,探讨了企业合作关系、虚拟营销和企业绩效三者之间的关系,验证了企业合作关系对虚拟营销、企业绩效水平具有显著的正向影响,而虚拟营销可以很好的提高企业的绩效水平。
出处
《科技管理研究》
CSSCI
北大核心
2007年第6期221-223,共3页
Science and Technology Management Research
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