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虚拟营销中企业合作关系对企业绩效的影响实证研究 被引量：1

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摘要 本文以重庆市部分企业为对象进行了调查和数据收集,采用因子分析和结构方程模型,探讨了企业合作关系、虚拟营销和企业绩效三者之间的关系,验证了企业合作关系对虚拟营销、企业绩效水平具有显著的正向影响,而虚拟营销可以很好的提高企业的绩效水平。
作者 廖成林 仇明全
机构地区 重庆大学经济与工商管理学院
出处 《科技管理研究》 CSSCI 北大核心 2007年第6期221-223,共3页 Science and Technology Management Research
关键词 虚拟营销 企业合作关系 企业绩效 实证研究 结构方程模型
分类号 F272 [经济管理—企业管理] F224 [经济管理—国民经济]
  • 相关文献

参考文献9

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二级参考文献27

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共引文献63

同被引文献12

  • 1潘文安,张红.供应链伙伴间的信任、承诺对合作绩效的影响[J].心理科学,2006,29(6):1502-1506. 被引量：62
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  • 8许承明,孙杨,夏锐.风险投资对企业公司治理结构的影响:基于内生性视角的研究[J].21世纪数量经济学,2013,13(6):528-541.
  • 9田晓明,蒋勤峰,王重鸣.企业动态能力与企业创业绩效关系实证研究——以270家孵化企业为例分析[J].科学学研究,2008,26(4):812-819. 被引量：22
  • 10谭学威.风投家与风险企业——信息不对称下的博弈分析[J].技术与市场,2013,20(3):126-127. 被引量：1

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科技管理研究
2007年 第6期

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