期刊文献+

银行客户转换成本与中外资银行之间的市场竞争 被引量:2

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摘要 本文运用"转换成本"理论,分析银行客户在中外资银行之间进行选择和转换的行为特征,在此基础上讨论中外资银行为维持和扩大客户基础的市场竞争模式,揭示存在转换成本的条件下银行业竞争的实质,并探讨提高中资银行市场竞争力的对策。
作者 粟勤
出处 《上海金融》 CSSCI 北大核心 2007年第7期72-74,共3页 Shanghai Finance
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参考文献6

  • 1Jones, M.A., Mothersbaugh, D.L., & Beatty, S. E. 2002. Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes [J]. Journal of Business Research 6(55), 441-450.
  • 2Whitten, D & Wakefield, R. L. 2006. Measuring switching costs in IT outsourcing services[J]. Journal of Strategic Information Systems 15: 219-248.
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  • 4“85.2%公众关注外资银行全面进入人民币业务“,《中国青年报》,2006年11月27日第2版
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同被引文献24

  • 1蓝荟,黄沛.顾客为什么会转换银行?[J].市场营销导刊,2008,0(1):71-75. 被引量:2
  • 2乔均,蒋昀洁.商业银行个人客户忠诚度评价及实证研究——以商业银行江苏分行为例[J].管理世界,2007,23(7):94-101. 被引量:20
  • 3De Ruyter, K. , Wetzels, M. , Bloemer, J. , 1998. On the Relationship between Perceived Service Quality, Service Loyalty and Switching Costs, International Journal of Service Industry Management, Vol. 9, No. 5 : 436-453.
  • 4Jones, M. A. , Mothersbaugh, D. L. , Beatty, S. E. , 2002. Why Customers Stay: Measuring the underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes, Journal of Business Research, Vol. 55, No. 6: 441-450.
  • 5Whitten, D., Wakfield, R. L., 2006. Measuring Switching Costs in IT Outsourcing Services, Journal of Strategic Information Systems, Vol. 15, No. 3: 219-248.
  • 6Klemperer, P., 1987. Markets with Consumer Switching Costs, The Quarterly Journal of Economics, Vol. 102, No. 2 : 375-394.
  • 7Kiser, E. K., 2002. Household Switching Behavior at Depository Institutions: Evidence from Survey Data. Finance and economics discussion series, Washington, D. C. : Divisions of Research & Statistics and Monetary Affairs Federal Reserve Board, 44th.
  • 8Long, S. , 2000. A Survey of Online Finance, The Economist, Vol. 355, No. 5 : 20.
  • 9Neven, D.J., 1990. Structural Adjustment in European Retail Banking: Some Views from Industrial Organization, In J. Dermine, ed. , European Banking in the 1990s, Oxford: Blackwell, 153-78.
  • 10Calem, P. S. , Gordy, M. B. , Mester, L. J. , 2006. Switching Costs and Adverse Selection in the Market for Credit Cards: New Evidence, Journal of Banking & Finance, Vol. 30, No. 6: 1653-1685.

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