从社会效益和经济效益角度审视北京奥运营销主体

Survey on the Main Body of Olympic Marketing from Benefits of Social and Economical Angles

北京申奥成功后,人们联想得最多的就是"奥运经济"。为促进奥运会在我国健康发展,本文从社会效益角度和经济效益角度审视奥运营销主体。最后,提出几点建议,以期对奥运市场运作提供参考。

After the success of the application of Beijing Olympic games, the most people supposed is the Olympics economy. To advance the development of Olympic Games healthily, this article analyzed three different controversies of Olympic marketing＇ s main body from benefits of social and economical angles. At last, making some advices to provide conferences for the act of Olympic economy.