消费观念与消费行为关系之实证研究——以北京市发制品市场为例的分析

The Empirical Study on the Relationship between Consumption Concept and Consumption Behavior

随着生活水平和需求层次的不断提高,消费者的消费观念对其消费行为的影响越加明显。文章通过发制品市场的实证研究,分析了消费者不同消费观念与消费行为之间的关系,据此,提出了笔者的建议与对策,旨在为相关企业的营销策划提供参考依据。

With the continuous improvement of living standards and demanding levels, the consumer＇s consumption concept has an increasingly great impact on their consumption behavior. Through the practical study on the hair product market,this paper analyses the relationship between consumer＇s different consumption concepts and related behavior. Based on the study, the author provides suggestions and countermeasures,which aims to provide possible referential evidence for certain enterprise＇ s marketing strategy setting.